7 foot Nike


Greg Oden, the 7-footer who is expected to be a top pick in the June 28 draft, has signed an endorsement deal with Nike, the shoe and apparel maker confirmed Friday.

The terms of the multiyear deal were not disclosed but Hip Hop clothing site, SoJones.com got.

Oden, who declared himself eligible for the draft after one year at Ohio State, earlier signed a three-year contract with the trading card company Topps worth at least $3 million.

After getting a late start his freshman year because of a wrist injury, Oden led the Buckeyes in scoring (15.7) and rebounding (9.6) and topped the Big Ten in shooting percentage (.616).

The Buckeyes went 35-4 and won the Big Ten's regular-season and tournament titles before advancing to their first national championship game since 1962, losing to two-time champion Florida. In the championship game, Oden had 25 points and 12 rebounds.

Oden was in Portland this week to work out for the Portland Trail Blazers, who have the No. 1 selection in the draft. Kevin Durant, who played at Texas, is also vying to be the top draft pick, was working out for the Blazers on Friday.

Beaverton, Ore.-based Nike also has endorsement deals with NBA stars LeBron James, Kobe Bryant and Steve Nash, among others.

For Christ's Sake, Pull Up Your Pants!

Florida Preacher Fights Hip Hop Fashion

For Christ's Sake, Pull Up Your Pants!

Does Style Cause Crime, or Does Crime Cause Style?

From zoot suits, to greaser jackets, to bell bottoms and beyond, teens have always dressed in ways that adults have found offensive. You might even say that the more offense the fashion causes, the more likely they are to wear it. Inevitably though, those very teens will grow up, become parents and somehow believe that their kid's outspoken outerwear crosses a line they never dared approach. I suppose in some ways that's how "the whole durned human comedy perpetuates itself."

But in spite of this oft-repeated folly, one preacher in Jacksonville, Florida is so steamed about baggy pants and low-hanging waistlines that she has launched a campaign to crucify the look. According to Pastor Diane Robinson, "every time she sees a young man wearing sagging pants, she is personally offended." So, to counter the fashion offense, she started a belt collection for young men called "Pull Up Your Pants! Need Help? Here's a Belt." Her goal is to collect 200 belts and distribute them June 4 at "A Safe Day, A Safe Way, a community program to discourage violence." (Let's hope she doesn't cause a jump in whippings.)

One of Robinson's supporters, Levale Ellis, explained that the campaign is "not trying to demean anybody," but rather to inform them "it doesn't look good." But the motivation may be more than just aesthetics. As Ellis went on to say, "[w]e're trying to get these guys to pull up their pants and act like young men. You don't have to curse. The rap music [and] killing everybody and selling drugs, that's not life." Other organizers admit that the belts are "mostly symbolic" (especially since you need one to wear pants that low) of "something much deeper and more serious."

But this anti-sagging campaign isn't limited to Florida's clergy. State Sen. Gary Siplin is also tired of seeing youngsters walking around town with their underwear showing, which he feels hinders hygiene. The Orlando area Democrat is "sponsoring legislation that would ban the popular fashion statement at public schools." Students caught "exposing their underwear by wearing their pants or shorts below the waist" would face suspension (no word whether commandos would be exempt).

While the intentions of these campaigns are most likely admirable, a link between the breadth of a teenager's trousers and juvenile delinquency is at best unfounded and at worst prejudicial. If not, how do you explain the street gangs of the 1950s whose constrictive jeans were brought to life in "West Side Story?" Moreover, would a murderer in ministerial robes be any less of murderer?

The reality, of course, is that criminals can rock any style they want. It's not what they wear that makes them criminals, but the fact that they commit crimes. The reason teens want to wear sagging pants has a lot less to do with crime than it does with the fashion industry promoting the look as criminal, a marketing technique fueled in no small part by the contrarian cache of campaigns like "Pull Up Your Pants!" You don't need to be an advertising genius to know adolescents will be attracted to things that their parents tell them to avoid. It's been going on for generations.

Perhaps the best and most innovative thing Robinson and Ellis could do to help America's youth would be to preach, instead, against hard work, eating healthy and studying. If they fight hard enough, maybe those could become fashionable someday.

By Emil Steiner | April 9, 2007

The face of Sean John Women


Hip-hop mogul SEAN 'DIDDY' COMBS has dismissed speculation he has dropped R&B singer CASSIE from his Bad Boy record label. In fact, the Hip Hop clothing and accessory designer has slated the hit R&B singer to be the face for his new Sean John womens lines.

Combs was recently forced to deny reports she had been released from her contract with Bad Boy Records following poor sales of her debut album, and insists she is here to stay with her new appointment.

He tells MTV, "She's just been announced as the face of Sean John Women," in a brief statement, acknowledging her position in future plans beyond music.

"She's perfect," said Combs.

Combs will launch the female version of his popular Sean John clothing range in September (07) along with the Unforgivable fragrance for Women.

Sean Diddy Combs, founder of Sean John, has undisputedly become the most acknowledged Hip Hop clothing designer around the world. The Harlem-born music mogul and businessman took his brand to new heights by becoming a part of 'black history' and American History.

The Sean John clothing boutique on Fifth Avenue was the first Black owned business opened on the popular fashion shopping strip of New York City's Midtown. Diddy later became the first American of African descent to win a FiFi fragrance award for his Unforgivable men's fragrance.

Unforgivable by Sean John has been so popular with men that is made a rift in the cologne and perfume worlds. Unforgivable was the first men's fragrance to top all women's perfume sales.

article written by: R. Rainey

lil wayne in the fashion game


According to SOHH.com rapper Lil Wayne is coming out with 2 Hip Hop clothing lines. The womens line is to be entitled Double U, while the men's line is entitled Foreign Money. Details on the new Hip Hop clothing brand are scarce & will be reported on SoJOnes.com as they become available!

The real Mccoy



This is the world on Sneaker Culture verse Variant culture. First of all for those of us that just buy shoes because we like them and they look. This is the difference between sneaker and variant culture. On one hand sneaker culture is all about having the real and original pairs of usually limited edition Nike Air force ones, Retro Air Jordan's, Nike Air max 90s, Nike Air flights, or Nike Dunnk SBs no matter what the cost . On the other hand variant culture is all about having good look sneaker and a low prices no matter if it fake. The funny thing is most people cant tell the difference between the real and the fake it take an well trained eye to spot the difference. The down side to variant culture is it take business away form Nike but on the other hand you can find color and prints that you can't find in the originals. This news will shock some people but to the rest of us dose it really matter as long as it looks fresh.

The new MJ

The Evil Collector
Jordan Brand has released yet another interesting conceptualization of the Air Jordan I. This why his name live on......

So fresh So clean clean????


André Benjamin (a.k.a. André 3000) likes short shorts. Short basketball shorts, that is, the kind players wore back in the seventies, the kind that end perilously high up the thigh, the kind that Kobe Bryant recently said made him feel “violated” after the Lakers played a half in throwback uniforms. Benjamin pulls off the look with some flair in Semi-Pro, the latest sports-themed comedy to roll off Will Ferrell’s assembly line. He plays the inventor of the alley-oop, and “by the time we started filming, the shorts were like a second skin to me,” he says. “It seems like you can cut through the air a little bit better in them.”

Not only is Benjamin unafraid to show a little skin—“If you’re tough, and you don’t give a shit, the seventies were so cool,” he says—he’s also something of a sports-uniform historian. “If you look at old football pictures,” he says, “the jerseys were hanging, the sleeves were dangling, but now everything is tucked and tailored.”

Such images, drawn from college football circa 1935, inspired his new clothing line, Benjamin Bixby, thanks to a documentary he stumbled across on TV one night. Consisting of 70 pieces, the line is currently self-funded (he’s looking for a partner) and, he hopes, will be at Barneys in the fall. Benjamin is a fashion autodidact: He has taken advice from Anna Wintour (who invited him to a Met gala), he has sketched the clothes himself, he has been to Italian factories and Parisian textile fairs. (And by the way, if you’re missing his primary career: He’s also working on a solo album for the fall.)

That mix of application and instinct carries over to his personal style. It takes a certain serenity to rock the resplendent Bixby outfit he recently wore to a Fashion Week party: wide-brimmed fedora, green waistcoat, buttery brown leather riding boots (“vintage”) that pushed his pants up, jodhpur style. He looked more like a wealthy, eccentric caballero than a thirties jock toff, but then, he wants the line to tell stories. Benjamin Bixby, he says, “is a character who’s kind of like your uncle, or your granddad, and he has a closet full of experiences and clothes, and he’s been around the world.”

It’s tempting to call Benjamin a dandy, but the word doesn’t quite go far enough—he’s more experimental than that. He’s worn pretty much everything during his OutKast career, from garish plaid to polka-dotted bow ties to pimp furs to turbans to leopard hats to military gear to golfwear.

But as he grows older—“In the hip-hop world, 32 is like being an uncle”—he’s returning to his classical roots. Other Benjamin Bixby pieces, like a pink sweater with a giant emblazoned B, continue a long-standing hip-hop fascination with preppy style that includes the nineties appropriation of Tommy Hilfiger and Phat Farm’s urban take on Ralph Lauren. Growing up in Atlanta, Benjamin was part of a “prep crew” at school with noted butler Fonzworth Bentley. “It was all about being a prep. It was about ties and saddle shoes and Guess overalls and stuff like that.”

Tearing pages out of magazines as a kid left Benjamin with a reverence for English style: He fetishizes “timeless” clothes, name-checks old-school brands like Turnbull & Asser, and calls his own style “classic spontaneity” or “rebel gentleman.” What this means, in effect, is doing a little remix. Here, he’s wearing a Façonnable shirt with Polo khakis and a tie from his new line worn as a belt. “There has to be something inventive about it,” he says. “But not so inventive that it’s a turnoff. So that some of the greats, like Beau Brummell or the Duke of Windsor, would nod and say, ‘Well done.’ Those guys killed it.” Now, that’s hip-hop.

By Ben Williams